Firas Abouzeid: Photographer


I’m a Toronto based story-coach, branding strategist, unstucker & photographer.

I’ve spent over 18 years in the advertising world working on international brands in very interesting parts of the world.

I believe everything we do is inspired one way or the other by a story.

It’s been proven scientifically that we’re hardwired to communicate through stories.

In fact, I’m convinced that the stories that we tell ourselves & the world around us literally create our reality.

So, I built all of my work on a framework of storytelling.

Visuals or words, P&Ls or birds, I make it all come together to tell – the story you wish to sell.

What about photography?

I’m passionate about & inspired by deep & authentic connections that we humans create on a moment by moment basis.

I strive to make my photography an authentic expression of those tiny yet powerful micro-stories.

Most of my work features human beings as I believe we are one of the highest manifestation of divine energy – that fascinates me.

You can see more of my work at


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